TABLE OF CONTENTS
Target Market Strategy
Stop “throwing spaghetti at the wall.” Get clarity on your target market.
I help you find it, decoding the answer hidden within your organization and existing work.
By analyzing your bright spots, I show you who to reach, what key concepts to use, and how to test your ideas—so you can win your first ideal customers.
- "Ready-to-Buy" Beachhead Market Profile
- "Adjacent Market" Profile to identify your best opportunities for future growth
- Testable Value Proposition concepts to use with your Beachhead Market
- Testing Guide to refine the profile and value proposition concepts we’ve delivered to you
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• Want to do this DIY? Check out our Value Proposition Design Template: A toolkit of the service above.
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